
FAME is a wonderful thing; it overrides ability in so many fields of endeavour. But nowhere more so than in the world of publishing. There the principle is simple: names sell. Celebrity is everything. Much to the chagrin of authors who have spent years honing their craft. Facebook “likes”, Instagram followers, Twitter retweets; these are the factors that matter. All else comes a distant second. A post-publication floodtide of appearances on chat shows, news magazine couches and celebrity panels is a given. An extended fifteen minutes of fame to ensure these literary creations (a very loose description) achieve the greatest… Continue reading