THE prime reason we write is to communicate with others. This applies whether it be with one other person or with the masses devouring the latest scandal or disaster. Nowhere is this more true than in the print media. Newspapers need to be quickly and clearly understood by the widest possible audience. No going back to check the meaning, no hesitating over awkward phrasing. Clarity is everything. The onus on the writer is to ensure readers can understand what is written with ease and without question. Immediate comprehension is the goal. Unfortunately, such seemingly simple aims are not always achieved. Continue reading