IT’S baffling: why marketing people spend so much on campaigns doomed to miss the target. So much time, brainpower, effort and materials wasted. To say nothing of the waste incurred in printing and distribution. Plus the waste of so much money. Wasted not only by the marketers themselves but also by the poor sods who pay for these useless campaigns. Mountains of junk mail, so much of which ends up as litter. Discarded as unwanted and unread. Maybe the mere act of designing and printing this multi-coloured mass of pleas to buy (or sell) is considered sufficient. It’s akin to… Continue reading

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TWENTY-FIVE thousand? Really? Did I read that correctly? Surely someone with stuttering fingers has been clicking the head-counter at Sharm-al-Sheikh. Or perhaps Rishi has seconded a number-cruncher from the Treasury (you know how good they are with numbers) to lend a hand with collating the stats at Cop27. Whatever the answer, it seems staggering beyond belief that there are 25,000 people gathered in “an Egyptian resort town known for its sheltered sandy beaches, clear waters and coral reefs.” And which winds around Naama Bay with its “palm tree-lined promenade, filled with bars and restaurants.” Not dozens of them, or even… Continue reading