Modern life

IT’S baffling: why marketing people spend so much on campaigns doomed to miss the target. So much time, brainpower, effort and materials wasted. To say nothing of the waste incurred in printing and distribution. Plus the waste of so much money. Wasted not only by the marketers themselves but also by the poor sods who pay for these useless campaigns. Mountains of junk mail, so much of which ends up as litter. Discarded as unwanted and unread. Maybe the mere act of designing and printing this multi-coloured mass of pleas to buy (or sell) is considered sufficient. It’s akin to… Continue reading

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CAN’T help wondering how many of the doubtless thousands of air fryers bought in the Christmas shopping madness will end up discarded, re-gifted  or otherwise dumped. This must surely be the most useless bit of kitchen gadgetry ever. Over-publicised, over-promoted and  oversold it is destined for the dump once reality bites. As commented on here a few months ago, it is severely limited in its application. It offers no substantial benefits over any of the several alternative means of cooking a meal. Certainly not any worth the price asked for a model with even moderate capacity. Little wonder that… Continue reading