Tony Berry Author

Welcome to my world. My name is Tony Berry, writer and editor (and lifelong pedant) with five crime fiction books and two memoirs to my name. Also running addict, failed chef, theatre 'luvvie' and dedicated cruciverbalist

IT’S baffling: why marketing people spend so much on campaigns doomed to miss the target. So much time, brainpower, effort and materials wasted. To say nothing of the waste incurred in printing and distribution. Plus the waste of so much money. Wasted not only by the marketers themselves but also by the poor sods who pay for these useless campaigns. Mountains of junk mail, so much of which ends up as litter. Discarded as unwanted and unread. Maybe the mere act of designing and printing this multi-coloured mass of pleas to buy (or sell) is considered sufficient. It’s akin to… Continue reading

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Diction: a person’s way of pronouncing words Such a simplistic (and I do mean simplistic) definition of a word with so many shades of meaning. And one that is widely open to a plethora of subtle differences. Surely the emphasis should be less on the speaker’s  way of  pronunciation and much more on the clarity of what pours forth from their mouth. There are almost limitless ways of pronouncing a word. Factors include whether it is in the speaker’s native vocabulary plus their level of education, and hence, familiarity, with the word at issue. But no matter how much all… Continue reading